The objective of the RTA Market Analysis was to investigate travel patterns and demand in the six-county Chicago metropolitan region to determine which market segments are the most transit-viable.

As a sub-consultant to Cambridge Systematics, Canete Medina (formerly cmQue, inc.) assisted the project team in analyzing the results from the completed CMAP Household Travel Tracker Survey, using a geographic information system. Canete Medina was also responsible for collecting data on transit use for non-traditional transit markets. Canete Medina compiled and analyzed information on station area environments, local access and egress, and transit service and schedules for the purpose of recommending improvements that will encourage transit use. Canete Medina prepared aerial maps with accompanying data, employing GIS for use in various types of analysis.

Year Completed: 2010