This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

Transportation Market Analysis

The purpose of the project was to examine the travel patterns and characteristics of travelers in Lake County, Illinois. The project also aimed to investigate unmet transit needs, and to propose transit service concepts to meet those needs.

Canete Medina (formerly cmQue, inc.), as a subconsultant to Cambridge Systematics, conducted an on-board origin-destination survey of Pace bus riders to assist in the analysis of the travel market in the county. The survey was completed in three weeks. Canete Medina assisted in the survey design, translated the survey to Spanish, printed 8,000 questionnaires with unique codes, conducted the field work, and processed and encoded approximately 3,500 survey responses. The study area has a high percentage of Spanish-speaking residents and Canete Medina fielded at least one bilingual surveyor on each bus to assist Spanish-speaking riders with completing the questionnaires.

Year Completed: 2012