Canete Medina provides services in transportation and urban planning, market research, and geographic information systems.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

The consultant team of LTK Engineering Services and Canete Medina Consulting Group Inc. was engaged by the Chicago Regional Transportation Authority (RTA) to conduct a feasibility study of alternative energy fuels for use by the locomotive fleet of their partner commuter rail agency, the Northeast Illinois Regional Commuter Railroad Corporation (Metra).

The objective was to conduct a cost and benefit analysis of potential fuel savings and emissions reductions of a full or partial fleet conversion to a diesel fuel alternative. The analysis considered the capital cost, operating and maintenance costs, facilities impacts, safety considerations, operational requirements, governing regulations, and return on investment. Canete Medina developed the financial cost model and performed the financial feasibility analysis for this study. Canete Medina also assisted in identifying potential funding opportunities and contributed to writing the final report.

Madison Metro Transit Onboard Survey

City of Madison Metro Transit Bus on a street

Madison Metro Transit provides fixed-route bus and complementary paratransit services in the Madison, WI metropolitan area. The Metro Transit Network Redesign designed a route system that better meets the needs of Madison- area residents and businesses by increasing access and frequency, decreasing travel times, and improving the quality of transit riders’ experience. The new BRT system is part of an effort to provide better access to jobs, reduce travel times, and improve transit equity throughout the region. Madison’s first BRT line running east-west was launched on September 22, 2024. The second line is currently in the design phase with construction planned for 2027/2028 and service beginning in 2028.

In partnership with Cambridge Systematics, Canete Medina conducted an on-board passenger survey that was used to document riders’ experience with the redesigned transit network, as well as for ongoing transit service planning and implementation of Metro’s Title VI Program. Data gathered from this survey was also used by the Madison MPO for long-range planning. Canete Medina was primarily responsible for performing the data collection (field work) of the onboard passenger survey (including developing four online surveys) and data encoding. Canete Medina also assisted in survey design and preparation of the survey administration plan. The field work was conducted in April 2024.